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From Vision to Reality: How PLM Transforms Fashion and Retail

Published 20-07-2023, last updated 01-02-2024 2 min read
From Vision to Reality: How PLM Transforms Fashion and Retail PLM for retail

Product Lifecycle Management (PLM) is essential for success in the consumer products and retail industry, offering remarkable benefits for retailers. As Product Lifecycle Management (PLM) tailored specifically for retail, it efficiently manages retail products throughout their lifecycle, from concept-to-commerce. Studies have shown that by implementing DLM solutions, retailers can reduce physical sampling by up to 70% 

With the rise of unified retail commerce, omnichannel strategies, and increasing volumes of digital data, implementing robust PLM practices becomes crucial to enhance data organization, accessibility, and security, leading to improved operational efficiency and enriched customer experiences. 

Throughout this article, we will discover the key components of PLM  implementation in Consumer Products and Retail and explore how CLEVR empowers retailers to manage their processes efficiently and thrive in this dynamic industry. 

CLEVR: Revolutionizing CP&R with Limitless Fashion Innovation 

CLEVR offers a specialized SaaS solution known as PLM for Consumer Products and Retail, designed specifically for retail, apparel, footwear, and accessories brands. The platform boasts innovation by establishing an end-to-end digital value chain, completely automating the design-to-sales process for its users. 

Tailored to meet the unique requirements of each brand, CLEVR's highly configurable solution breaks away from the limitations of traditional fashion seasons. It streamlines the entire production workflow, encompassing ideation, planning, design, merchandising, development, sourcing, sampling, and manufacturing.  

By serving as a powerful partner, the platform empowers brands to stay ahead in the fast-paced fashion landscape. Brands can expect to experience a radical reduction in time-to-market, up to 80%, and get significant cost savings in production, driving them towards sustainable success. 

Key Benefits of CLEVR’s PLM solutions for Retailers 

Traditionally, Fashion brands have typically been limited by fixed seasonal cycles, restricting their creative exploration. However, with CLEVR's PLM solutions, these limitations reduce, and a new era of unrestricted innovation begins.  

  • Workflow Efficiency  

CLEVR's PLM serves as an effective platform in streamlining the entire production workflow. From the initial spark of an idea to its grand manifestation on the runway, every step is optimized for maximum productivity. Automation and seamless collaboration enable fashion brands to quickly meet demand and bring their creations to life, giving them a competitive edge in the market. 

DLM Overview Workflow

  • Effective Communication:  

Recognizing that teamwork is the key to success, this digital solution encourages effective communication and cooperation among designers, merchandisers, developers, and other essential stakeholders. By aligning their visions, they ensure that the final product embodies the essence of the brand and creates a lasting impact on the fashion world. 

  • Digital Collaboration and Style Specification: 

CLEVR's PLM offers Digital Collaboration Solutions that boost ideation with dynamic digital mood boards for instant inspiration sharing. Advanced Color Management ensures color consistency, expediting product development and the centralized platform effortlessly handles all aspects of products such as colourways, grading, design intent, measurements, and SKUs, ensuring maximum efficiency. 

DLM Style Details

  • Sourcing Process Optimization 

Optimized sourcing workflows are enabled through automated tech packs and global vendor collaboration, resulting in quicker time-to-market, reasonable pricing, and improved product quality. CLEVR's PLM also offers Smart Collaboration Solutions with Mendix's low-code multi-experience capabilities, activating processes seamlessly on any device and fostering collaboration among teams. 


The true power of CLEVR's PLM lies in empowering brands to embrace the future of CP&R and Fashion fearlessly. As the industry continues to evolve rapidly, this innovative solution opens doors to limitless possibilities for fashion brands seeking to make a lasting impact. By automating processes and nurturing creativity through collaboration, CLEVR's PLM paves the way for an exciting era of fashion innovation. 

So, fashion-forward brands, are you ready to break free from tradition, streamline your creative process, and thrive in the dynamic fashion landscape? The runway is yours, and the possibilities are infinite. Contact Us today, and step into the world of limitless fashion with CLEVR's PLM solution. 


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