Read the latest CLEVR news, articles and updates on LinkedIn

CLEVR bolsters leadership team to drive future growth
CLEVR, the fast-growing European technology solutions company, has strengthened its leadership team.
The software and services company has appointed Jeroen Hanekamp as CEO. Hanekamp has deep experience founding, scaling, and integrating technology companies.
Hanekamp said: “I’m excited by the role CLEVR can play in helping customers deal with the current global uncertainty. It is more crucial than ever that companies optimize processes to save time, reduce costs, and innovate. This is where CLEVR excels.”
CLEVR helps companies deploy software strategically to create value. To do so, it leans on decades of experience and the combination of software expertise, industry knowledge, and business consulting.
Other additions to the leadership team include Camilo Gaviria (Chief Solutions Officer), Saskia van der Velden (VP of People), and Arnoud Kool (VP of Services and Support). They join Magnus Normann (Chief Revenue Officer) and Rob Blasman (Chief Financial Officer) to round out the executive team.
Robert Pijselman, chairman of the CLEVR supervisory board, said: “I have every confidence in Jeroen and his team to drive CLEVR’s growth as a leading technology solutions company in Europe.” Having been interim CEO, Pijselman handed over the reins to Hanekamp in September.
Hanekamp, Gaviria, and Van der Velden most recently held senior roles at Dassault Systèmes. While Kool is a respected technology services director, having led teams at Accruent and BlueCielo. All are seasoned and entrepreneurial leaders in the software and services sector.
CLEVR is unique among Siemens partners, combining expertise in both product lifecycle management (PLM) and low-code (Mendix) software solutions. “Our customers are global leaders focused on delivering the products and services of tomorrow. CLEVR helps them build the future – by harnessing our software and industry expertise,” said Hanekamp.

Mendix to unveil a new SaaS solution
- Mendix PLM for Fashion and Retail is a new visually rich low-code cloud-native solution offering SaaS and adaptive SaaS subscription models
- Mendix PLM for Fashion and Retail developed in collaboration with CLEVR enables companies to manage their product development process from ideation to e-commerce
- Mendix PLM for Fashion and Retail will drive sustainability in a fast-changing world where augmented fashion will become the new normal
BOSTON – February 17, 2022 – Mendix, a Siemens business and global leader in enterprise application development, today announced Mendix PLM for Fashion and Retail, a new SaaS Product Lifecycle Management (PLM) solution targeting the Fashion and Retail industries, developed in partnership with CLEVR, a leading global low-code consulting and application development company.
"Currently, e-commerce is exploding in the fashion and retail industries. Large and emerging brands are adjusting to the paradigm shifts affecting the industry. Trends such as personalization, sustainability, metaverse and the effects of digital 3D design have challenged brands and companies to adapt and fit into the new paradigms. Mendix PLM for Fashion and Retail was designed to address these challenges," said Rohit Tangri, Global VP of Portfolio Strategy and Business Development at Mendix. "Assets from the design integrations are directly usable for stakeholders collaboration including supply chains, e-commerce, meta-commerce, AR and multi-verse applications. This accelerates the speed of innovation delivering value to our customers.”
Mendix PLM for Fashion and Retail provides an easy-to-use visual interface. Its True 3D Integration capabilities accelerate collaboration on product design and creation of accurate bill of materials by unlocking the metadata within 3D authoring applications for usage with the PLM solution. Multi-experience capabilities enable collaboration across the value chain and embedded mass photo-realistic image generation shortens time to market, allowing users to go direct to e-commerce or metaverse catalogs with designs.
“The Mendix PLM for Fashion and Retail solution is an addition to our strategy of providing high value low-code solutions built on the cloud-native Mendix platform. Leveraging the Mendix platform enables solutions with industry-leading capabilities in multi-experience, integration, and time to value,” said Ron Wellman, head of industry clouds at Mendix. “We intend to continually enhance our industry ecosystem by identifying and bringing to market solutions that provide immediate results for our customers. The Mendix industry vertical strategy is to work internally and with key industry partners to build and market a specific set of assets and solutions including, data source connectors, support for APIs and workflows, accelerator templates, and adaptive solutions.”
Getting this revolutionary solution developed required the speed of an excellent low-code platform and close collaboration between Mendix and CLEVR. "Partnering with the undisputed market leader in low-code, Mendix, will enable revolutionary digital transformation in the fashion and retail sector” said Angelique Schouten, CEO at CLEVR. “Together we will drive sustainability across the design-sales process in a fast-changing world where augmented fashion is gaining ground and will become the new normal. Brands and retailers must weave the digital thread into their DNA, and rejuvenate their production processes and that is why we have developed this specific solution."
Mendix solutions provide the advantages of a commercial off-the-shelf (COTS) solution with the benefits of a best in class low-code platform. Customers receive immediate benefits of a COTS solution with shorter time to value, superior integration and native multi-experience support.
For more information please https://www.mendix.com/solutions/mendix-plm-for-fashion-retail/

CLEVR appoints former Nutmeg and Monument executive as UK MD
Amersfoort, The Netherlands - CLEVR, the low-code and no-code (LCNC) Software-with-a-Service (SwaS) provider, announced the appointment of Michael Winfield to lead its Financial Services business unit, UK-based. He will spearhead CLEVR’s global go-to-market initiatives for retail banks, lenders, building societies, insurers, pension providers and asset & wealth managers.
“Low-code and no-code is the next technology revolution, following in the footsteps of the cloud revolution,” said Angelique Schouten, CEO of CLEVR. “Michael has been in the driver’s seat of regulated entities such as Monument, Nutmeg, Octopus and Janus Henderson. His first-hand operational experience with core processes can help financial organisations ride this wave of innovation. This makes him the natural choice to lead our activities in this sector.”
CLEVR is a rapidly growing technology services company. Its Mendix-based SwaS-offering is ideal for financial services companies that want to unleash the power of low-code because their organisational growth and innovation are constrained by commercial off-the-shelf (COTS) SaaS solutions and developer shortages, whereas CLEVR’s COTS offering can easily be customised. LCNC offers development speeds 10x faster with analysts predicting that 75% of all development will be done on LCNC platforms within 5 years.
“Low-code accelerates speed, flexibility and adaptability that high-code often falls short on,” said Michael. “LCNC will free incumbents from the shackles of lengthy technology implementations. For start-ups, it can radically reduce time-to-market which has become a competitive necessity. Too many businesses are suffering in silence, struggling with backlogs and priority calls they simply wouldn’t need to make if they embrace low-code. CLEVR’s focus on sustainable digital success and its track-record at over 400 customers, made this the right company for me.”
Michael has over 20 years financial services experience, most recently at Monument Bank where he built out various operational functions ahead of the bank receiving its full licence from the UK regulator. Before that, he served as a strategic consultant and he was part of the launching team at Nutmeg, the first and largest digital wealth manager platform in Europe.

2022 low-code predictions
Fast-Growing Low-Code Consultancy Firm Reveals Digitalization Trends That Will Shape Businesses in 2022
AMERSFOORT – December 14, 2021 – CLEVR, the low-code and no-code Software-with-a-Service provider, today announced its list of four technology predictions, all of which reflect the shifting digital landscape. As one of Mendix’s longest standing low-code go-to-market partners, CLEVR helps organizations achieve greater organizational agility, improve customer satisfaction, and reduce technical debt.
“The ongoing pandemic demonstrates that businesses must continue to practice an extreme form of Agile to ensure business continuity,” said Angelique Schouten, CEO of CLEVR. “Meanwhile, more organizations are becoming digital-first because that’s what their customers expect. However, the definition of ‘digital’ continues to evolve in interesting ways that will become even more evident in 2022.”
Following are the 2022 predictions from CLEVR’s executive staff.
1. Digital experiences will be built faster and be of higher quality.
Customers expect companies to provide them with more than a mobile or web application. They want experiences similar to those provided by Google and Amazon. While time to market can provide a competitive advantage, quality is equally important for B2C and B2B organizations that want to attract new customers and employees and retain existing ones.
“Quality will become even more important than before. Not only do we need to deliver value faster, we need to make sure the quality is flawless,” said Wouter Van Dee, manager of professional services at CLEVR. “At a minimum, we’ll see low-code support for DevSecOps which helps ensure security or maybe even DevQualOps which assures security, performance and stability.”
2. The developer shortage will become even more pronounced
Creating and maintaining a digital business requires developers and IT professionals who understand how the tech stack works. However, since the pandemic accelerated digital transformations and digital-first business strategies, there simply aren’t enough professional developers to keep companies competitive moving forward.
“Gartner expects that four out of five products and services will be built by people who work outside the IT environment,” said Schouten. “The only practical way to make that happen is to take advantage of low-code and no-code platforms which enables business and IT to collaborate on innovation and making ideas real.”
3. Enterprises will use low-code and no-code in tandem to accelerate innovation
Low-code platforms were designed for professional developers. No-code platforms target “citizen developers” who are power users working in lines of business. If those platforms share a common code base, like Mendix, then professional developers can easily finish or enhance the work citizen developers started versus rewriting those applications completely. Low-code automation will also help accelerate innovation by shortening the time it takes to build proofs of concept (POCs), products, and services.
“In 2022, more organizations will realize that low-code and no-code can accelerate and help scale innovation and growth hacking. In fact, Garter expects 75% of enterprise applications will be built with low-code,” said Van Dee. “Mixing and matching low-code platforms from multiple vendors slows software development and release velocity. One of the reasons CLEVR is growing so quickly is that clients and prospects recognize the benefits of using no-code and low-code solutions and tooling made by the company based on the Mendix platform.”
4. Business workflows will become self-learning
Low-code and no-code will help more organizations build dynamic business processes that are self-learning. Rather than needing an advanced data science degree or a Ph.D. in statistics to take advantage of AI and machine learning, professional and citizen developers will be able to use the visual tools low-code and no-code platforms provide to self-learning business workflows. In manufacturing, digital twins will become the norm with some of them capable of acting autonomously.
“We expect to see automated factories that have fully-defined digital twins which are created, simulated, verified and connected to robotic production,” said Magnus Normann, tribe lead PLM at CLEVR. “Low-code and no-code will also enable fully integrated solutions for industry manufacturers by bridging key domain solutions such as product lifecycle management (PLM), enterprise resource planning (ERP), customer relationship management (CRM), and manufacturing execution systems (MES) with low-code developed apps that have rich business logic.”

CLEVR Adds Two FinTech Heavyweights to Management Team
The company that employs low-code and no-code software-development tools to help enterprises speed up digitalization, names former Aegon Bank and Mambu execs as new COO and marketing chief.
AMERSFOORT – August 25, 2021 – CLEVR, the company that helps enterprises accelerate their digital transitions through the enormous power of the Mendix low-code and no-code (LCNC) development solutions, today announced the appointment of former Aegon Bank executive Bianca Joustra as chief operating officer, and former Mambu marketing lead Jeroen Coenen as vice president of marketing.
By adding Joustra and Coenen, well respected and experienced veterans of the financial services sector, CLEVR beefs up its expertise in the category, one of the most vital to the company. CLEVR recently launched a sweeping expansion effort into new geographic regions and verticals that include financial services, retail, manufacturing, healthcare, logistics and the public sector.
“The appointment of Bianca and Jeroen are in line with CLEVR's commitment to accelerate the digital transformation of the financial services industry,” said Angelique Schouten, CEO CLEVR. “To truly make an impact within this sector, you need experience at incumbents, challengers and FinTech firms alike. That is exactly what Bianca and Jeroen bring to the table with Bianca’s experience at Aegon Bank and challenger bank KNAB and Jeroen's experience of scaling one of the fastest growing FinTech companies and unicorns, Mambu."
Joustra will oversee all of CLEVR’s professional services, including the project delivery and support operation. Before joining Aegon Bank/KNAB, Joustra worked 11 years at BNP Paribas Personal Finance as COO and Managing Director. There, she helped triple the company’s total mortgage portfolio and managed the creation of a new business line. No doubt, Joustra will bring an elite level of competitiveness to CLEVR, as she is a former elite athlete. She played several years for the Netherlands national korfball team.
“CLEVR is a leader with their Software with a Service business model and also has international reach,” Joustra said. “Angelique’s enthusiasm and excitement about CLEVR’s mission is also contagious. I immediately caught it from her. We both like to exceed expectations and give all our pursuits everything we have. I look forward to working with her and the rest of the CLEVR team.”
As a former HP, Microsoft, SAP and Salesforce marketing executive Coenen has plenty of international experience. He also helped build the marketing team at Berlin-based Mambu, which provides the platform banks use to build a modern banking or lending architecture. In his new marketing position at CLEVR, he will be responsible for expanding the marketing team, and will oversee growth hacking, product marketing, branding, design, and communications.
“I joined CLEVR after seeing their impressive customer lists, about 400, everyone from ING, Achmea, Rituals, Siemens Financial Services, Eneco to T-Systems – great companies,” Coenen said. “If they rely on CLEVR when it comes to accelerating their digital transformation, that says a lot about the strength and potential of the company. Also, I’ve competed against Angelique. I've always admired her enthusiasm, ideas and relentless determination. She’s a marketer pur sang, and I look forward to now working side by side with her. I've worked for a lot of companies, enterprise companies, mid-sized, startups, but this is a unique challenge.”

CLEVR acquires Digitread
- CLEVR makes inroads in the $26 billion a year PLM space and Siemens software ecosystem
- Digitread is pioneering manufacturing and marine implementation services and solutions in highly specialized market
- CLEVR’s expertise in low-code and Mendix will help Digitread build sophisticated PLM solutions faster and more efficiently
AMERSFOORT – August 17, 2021 – CLEVR, the low-code and no-code Software-with-a-Service specialist, announced that it has acquired Digitread, one of the world’s rising stars in Product Lifecycle Management (PLM) system integration and a platinum-level solution partner of Siemens. The acquisition immediately raises the profile of CLEVR’s geographic and vertical expansion within the industrial, manufacturing, marine and energy industry. The deal is supported by management and funded by CLEVR’s majority shareholder, London-based Volpi Capital.
For years manufacturing organizations and their suppliers have needed greater digitalization for their supply chains and production processes. The recent COVID-19 crisis exposed this, when many marine, manufacturing and engineering-to-order companies had to accelerate their digitization efforts and transformation. PLM and Mendix add-on solutions ensure process optimization, big data information integration and utilization to produce a sturdy digital backbone and maximize operational excellence.
Digitread enables us to combine PLM rock stars with CLEVR’s low-code Mendix champions,” said Angelique Schouten, named CLEVR CEO in March. “Very few companies can do what Digitread does, configuring and integrating some of the world’s most complex systems in the industrial, manufacturing and marine space. We’ll combine Digitread’s high-touch approach with CLEVR’s high-tech expertise and help manufacturing companies across the globe complete their digital transformations by offering off-the-shelf solutions and highly specialized consultancy services.”
Headquartered in Norway, with offices in Germany and Lithuania, Digitread is one of the most recognized and trusted names in PLM, a market that generates $26 billion a year. Digitread’s 100+ customers include companies such as Kongsberg Maritime, Nexans and OneSubsea.
“Everyone at Digitread is excited about working shoulder to shoulder with CLEVR,” said Magnus Normann, Digitread’s CEO. “PLM systems are product biographers. PLM is the process of managing a product and data from concept through design, manufacturing, service and finally disposal. With the help of monitoring tools, they convey detailed digital stories about products to managers, enabling them to increase sustainability, identify weaknesses, perform preventative maintenance, refine product performance or inform them on how to build new products. Low-code and no-code technology will help tell that story. The combination of skills and knowledge is good news for our customers.”
Financial terms of the deal were not disclosed.