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News

CLEVR Welcomes Tim Claes as New Chief Executive Officer

Published on Jun 03, 2025
min read

Amersfoort, 27 August 2024 - CLEVR today announced the appointment of Tim Claes as its new Chief Executive Officer, effective September 1st, 2024. Tim will replace Jeroen Hanekamp, who will be appointed to the Supervisory Board to ensure an effective transition of leadership and continue supporting CLEVR’s growth ambitions as a leading digital transformation partner in manufacturing optimization and digitalization.

Tim brings tremendous experience, having spent more than 25 years in the ICT sector.
He has held various senior management positions – both in sales and in operations.

For the last 4 years, Tim was Chief Commercial Officer at 9altitudes, a leading European system integrator, present in 9 countries, specialized in the full end-2-end digital thread including solutions from Microsoft (such as ERP, CRM, BI, Low-Code) and PTC (such as CAD, PLM, IOT and VR). He spearheaded the company’s growth resulting into a strong footprint in the European manufacturing, wholesales & distribution and technical services industries.

“Technology is changing the world faster than ever, but in the end, it is all about people! I feel blessed I had the opportunity to work with so many different people across different regions. I can’t wait to get acquainted with the people from CLEVR. Together, we will continue to build a better tomorrow.”

Tim Claes


Tim started his career as entrepreneur within Axias, and later joined Realdolmen as Business Strategy Manager. In that function he was responsible for sales and strategy within the Enterprise Solutions division. During 2012-2013 he joined Astadia for almost
2 years, where he was first active in the UK as VP EMEA, and later as COO for their American operations. In November 2013 he rejoined Realdolmen as Managing Director for the Business Solutions division, and later was promoted to Chief Commercial Officer, overseeing sales, marketing and internal communications.

Tim has published several management books, sharing his valuable insights on leadership and digital transformation. Tim understands as no other that a successful digital transformation is much more than only digitalisation. He holds his own digital transformation community, under the umbrella name of Trends Applied.

“We are delighted to welcome Tim as our new Chief Executive Officer. Tim is a dynamic, values-driven business leader who has a strong commercial accumen and an excellent track record of delivering digital transformation solutions to mid-market and enterprise customers across Europe and Americas. He has exceptional leadership capabilities, proven go-to-market effectiveness, and strong experience in building organizations that help customers optimise and automate their business processes. The Board looks forward to Tim realising the full potential of CLEVR as a winning digital transformation business which delivers long-term growth and value for all its stakeholders.”

Robert Pijselman, Chairman CLEVR

Robert Pijselman also said: “I would like to take this opportunity to thank Jeroen for his leadership of CLEVR. The changes he has made to the company’s strategy, structure and organisation leave CLEVR far better positioned for success. Jeroen will continue to support CLEVR by joining the Supervisory Board and being a voice of expertise and knowledge amongst our partners, such as Siemens and Mendix.”

Tim said: “I am delighted to join CLEVR. CLEVR is a leading expert in digital transformation that is uniquely positioned in the Siemens and Mendix ecosystem to serve its customers in manufacturing optimization and Low-Code digitalization. We have a talented and ambitious team that is very customer focused and makes a true difference every day. In the time I have spent getting to know the business and its customers, I have only become more convinced by the strength of CLEVR’s fundamentals and of its clear growth potential. The team and I are fully committed to proof that we are the trusted advisor of our customers when it comes to enabling their digital transformation. We have an exciting journey ahead of us.’’

News

CLEVR and STACKIT Cloud Team Up

Published on Jun 03, 2025
min read

CLEVR, a digital transformation leader blending PLM, MOM/MES and Low-Code technology expertise, announces a strategic partnership with STACKIT, a prominent provider of sovereign cloud infrastructure solutions. This collaboration marks a significant milestone in both companies' efforts to enable and enhance digital transformation for businesses worldwide.


CLEVR has long been recognized for its expertise in manufacturing optimization and business process automation empowering organizations to optimize their operations and achieve unprecedented efficiency. STACKIT, a brand of Schwarz Digits – the IT and digital division of Schwarz Group, with its commitment to delivering scalable and secure cloud infrastructure, has garnered a strong reputation in the industry.

By combining CLEVR's innovative and expert approach to technology deployment with STACKIT's robust sovereign infrastructure, clients can expect a comprehensive suite of services that caters to changing market demands and adheres to the highest standards of cybersecurity and compliance ensuring data sovereignty. With this partnership CLEVR and STACKIT offer a European alternative to the well-known global cloud hyperscalers.

Key highlights of the partnership include:

  1. Enhanced Cloud Capabilities: Clients will benefit from a seamless integration of CLEVR's expertly developed applications based on Siemens and Mendix technology and STACKIT's state-of-the-art infrastructure, resulting in a powerful and scalable cloud ecosystem.
  2. Optimized Performance: The collaboration aims to provide businesses with optimized performance, ensuring even faster and more reliable application deployment and hosting that aligns with the dynamic needs of today's digital enterprises.
  3. Security and Compliance: CLEVR and STACKIT highly prioritize the security and compliance requirements of their clients. The partnership strengthens security measures and compliance protocols, offering a secure environment for sensitive data and business critical operations. All STACKIT data centers and servers are located in Germany and Austria and are therefore subject to the highest data protection standards that apply worldwide. The STACKIT infrastructure is certified according to C5 type 1 and meets one of the highest standards of cybersecurity. STACKIT also has ISAE 3000, ISAE 3402, ISO27001, ISO20000 and ISO50001 certification.
  4. Innovative Solutions: The joint efforts will further enable delivery of innovative and tailored business process automation that leverages technologies like artificial intelligence and machine learning to enhance the efficiency and effectiveness of our customers’ digital transformation journeys.

"With our collaboration with STACKIT we are able to offer our clients a European, sovereign, highly secure and compliant cloud alternative for hosting their business-critical applications," said Jeroen Hanekamp CEO of CLEVR. "This collaboration reflects our shared interest to delivering excellence to our customers.

Walter Wolf, Board Member at Schwarz IT, also a brand of Schwarz Digits added, "The partnership of our STACKIT portfolio with CLEVR is a key step and critical element to further fuel our vision of an independent Europe – digital, leading. This partnership is another great building block to set new standards in terms of performance, security and innovation for sovereign cloud offerings.

News Energy & Utilities

CLEVR Launches Augmented Reality Field Service Management Solution

Published on Jun 03, 2025
min read

Product designed to reduce millions of kilograms in CO2 emissions, reduce up to 25% in costs and tackle staffing challenges by first-time right on-site jobs and remote assistance.

AMERSFOORT – September 8, 2021 – CLEVR, the low-code and no-code Software-with-a-Service provider, today announced the appointment of Kay Lankheet as lead for the newly created business unit and the launch of CLEVR Field Services Manager (FSM). This new software solution is designed to dramatically cut costs, shrink the carbon footprint and tackle staffing challenges for companies that dispatch skilled technicians to customers’ homes.

CLEVR’s Field Service Manager is specifically built to meet the needs of companies that provide end-to-end services to homes, offices, and stores, a market expected to top $9 billion by 2026. The back-end application, portals and mobile app software covers the full field service process from installation, maintenance, and repair, including job intake, preparation, planning, route optimization, execution, payment and all the way to archiving. The solution will soon contain a Remote Augmented Reality Assistance option, which empowers smart-home installation companies to provide remote support via a two-way video call and augmented reality (AR), guiding customers through a process of fixing minor issues by identifying and pointing at objects in the real-world, in real-time. This feature is especially valuable today when companies are faced with dire shortages of skilled field workers.

“Field services is an area crying out for new, digitalized, efficient processes,” said Kay Lankheet, Squad Lead for CLEVR’s Field Service Manager business unit. “Our off-the-shelf solution is easy to use and offers a significantly shorter go-to-market time: just a couple of weeks. CLEVR Field Service Manager enables incumbents and start-ups alike to offer highly digitalized offerings leading to significant cost reductions amounting to millions, an improved customer experience and perhaps most importantly of all, reduced carbon footprint of installation companies by up to 25%.”

CLEVR developed Remote Assistance in partnership with Econic, a leader in the e-home industry. Econic seeks to transform 1 million homes to self-powered dwellings called e-homes. Every e-home consists of many sustainable energy solutions, including solar panels, heat pumps, meters, and batteries. The task of delivering millions of installations in a scalable, reliable, high-quality manner that provides high customer satisfaction is extremely challenging. CLEVR Field Service Manager is empowering Econic to deliver on this promise.

“Econic expects that Remote Assistance will cut down on-site inspections of all new installations by 25%,” said Vincent Damen, product manager for Econic. “By 2023, we will grow to 200,000 new installations annually. A single inspection costs $148.00 (125 euros), so with the projected number we estimate saving $7.1 million (6 million euros) annually as well. In addition, remote assistance will significantly reduce the need to drive to on-site locations by 1 million kilometers, which roughly translates to reducing CO2 emissions by 170,000 kilograms.”

CLEVR plans to expand Field Service Manager's capabilities to adjacent market segments such as home security, home-appliance installation, waste management, energy and utilities, telecommunications, IT infrastructure installation and maintenance.

Learn more about CLEVR or connect with CLEVR on LinkedIn.

News

CLEVR Names Yvette Swagerman Chief People Officer

Published on Jun 03, 2025
min read

Seasoned HR Lead Will Further Ignite CLEVR’s Rapid Growth

AMERSFOORT – October 20, 2021 – CLEVR, the low-code and no-code software-with-a-service specialist, announced that it has appointed Yvette Swagerman chief people officer. Swagerman has held human resources (HR) leadership positions at many high-growth companies, including Netflix and several startups.

Prior to joining CLEVR, Swagerman was VP of people at Duration9 and head of people at travel and expense management software provider TripActions. Before that, she was head of HR – EMEA CS (customer service) at Netflix, which grew from zero full-time employees to 300 in less than six ­months.

“Gartner predicts that by 2025, 70% of new applications developed by enterprises will use low-code or no-code technologies, up from less than 25% in 2020. CLEVR offers the greatest depth of Mendix expertise available anywhere. We know our strongest asset is our people, so we make a point of prioritizing their well-being, learning and development as well as nurturing teams,” said Angelique Schouten, CEO of CLEVR. “Yvette will help ensure we are able to scale and have the right programs in place.”

CLEVR was formed through the combination of three long-time partners, Mansystems, FlowFabric and BlockBrains. Most recently startup Siemens systems integrator and PLM manufacturing specialist Digitread was added.

“CLEVR helps companies disrupt themselves so they can become a greater force in the digital economy’,” said Swagerman. “What impressed me most about CLEVR is that it leads by example, technologically and culturally. Technologically, it understands the strategic impact the Mendix platform can have in an organization. Culturally, the company has a clear vision, and there’s a shared sense of ownership. No one says ‘I did this.’ Everyone says, ‘We did this.’”

CLEVR Continues Its Momentum

CLEVR has relied on the Mendix platform since 2010 to help organizations to get to market faster with problem-solving applications. Mendix is an enterprise-class low-code and no-code platform that allows developers to create and deliver applications faster without sacrificing product quality.

CLEVR uniquely offers “software with a service” (SWAS), which bundles Mendix-based ready-made products, components, connectors, developer tooling, and platform expertise with technical assistance and training. SWAS helps ensure the success of CLEVR’s client engagements and the success of clients’ low-code software development endeavors.

“COVID taught businesses just how vulnerable they are to being disrupted by forces beyond their control. When the pandemic hit, they had to become digital virtually overnight,” said Schouten. “In the post-pandemic world, businesses want to create sustainable digital success, which requires an extreme form of agility. Low-code provides that flexibility by providing visual user interfaces and reusable off-the-shelf components as well as connections to data sources and traditional enterprise applications like Siemens Teamcenter or SAP.”

As companies continue to become increasingly digital, the pace of business continues to accelerate. To compensate, more enterprises are turning to low-code, which is why CLEVR is growing so rapidly. Swagerman will help ensure CLEVR’s unwavering commitment to SWAS quality and customer success as the company blossoms internationally, Schouten said.

Learn more about CLEVR or connect with CLEVR on LinkedIn.

News

CLEVR Transfers Mendix Quality Tooling to SIG

Published on Jun 03, 2025
min read

CLEVR, a leading provider of Siemens and Mendix solutions and digital transformation services, today announced the strategic transfer of its Mendix quality tooling and related customer contracts to Software Improvement Group (SIG).

This move allows CLEVR to sharpen its focus on core competencies while ensuring the continued enhancement and support of these technologies through SIG’s expertise in software quality assurance.

Elevating Our Commitment to Excellence
The acquisition encompasses CLEVR’s proprietary low-code Mendix quality assurance technologies:

  • Application Test Suite (ATS)
  • Application Performance Diagnostics (APD)
  • Application Code Reviewer (ACR)

By transitioning these assets to SIG, CLEVR is confident that its customers will benefit from SIG's extensive experience in traditional and AI-driven software quality assurance. SIG, founded in 2000 and headquartered in Amsterdam, empowers businesses and governments globally to achieve success with reliable and robust IT systems.

A Strategic Move for Growth
“This transfer aligns perfectly with our strategic vision,” said Jeroen Hanekamp, CEO of CLEVR. “It enables CLEVR to focus on reselling, delivering, and supporting (PLM, MOM, low-code) software solutions. Partnering with SIG, we are confident that our technologies will continue to evolve and thrive under their stewardship, allowing us to better serve our customers with innovative and high-quality services.”

Continued Support and Future Prospects
SIG will maintain and support all versions of ATS, APD, and ACR until the end of 2026, ensuring a seamless transition for CLEVR’s customers. There will be no disruption to current services, and SIG’s comprehensive support will help customers maximize the potential of these tools.

Luc Brandts, CEO of SIG, emphasized the synergy of this acquisition: “We are excited to integrate CLEVR’s Mendix-related technologies into our portfolio. This acquisition not only enhances our offering but also strengthens our relationship with CLEVR, Mendix, and Siemens. We look forward to helping our new customers build high-quality software applications and improve their scalability, quality, and security.”

Going forward, CLEVR and SIG will further strengthen their partnership and continue collaborating in the Mendix low-code domain to bring significant advancements to the ecosystem.

News Retail

CLEVR Announces Strategic Partnership with Primera to Accelerate Digital Transformation in Retail

Published on Jun 03, 2025
min read

CLEVR, a leader in helping retail companies thrive through digital transformation, is excited to announce their partnership with Primera, a prominent name in retail, with more than 540 convenience stores in The Netherlands, welcoming over more than 46 million customers a year[1]. Primera’s stores offer items such as magazines, greeting cards, gift cards, tobacco, lottery, office supplies, and gifts as well as services like postal handling. This collaboration signifies a pivotal step for Primera in becoming a more digitized, data-driven organization.

Primera has selected CLEVR to guide their digital transformation journey, targeting significant enhancements in their promotional processes. Historically, these processes were marred by inefficiencies and potential inaccuracies due to manual systems. With CLEVR's expertise, Primera is transitioning to a robust, automated promotion workflow system, eliminating outdated methods and improving overall efficiency and data accuracy.

"Our partnership with CLEVR represents a strategic pivot towards advanced digital solutions that streamline operations, enhance accuracy, and foster cross-functional collaboration across our departments.", said Angelo Ridderhof, Manager Digital Business & Innovation at Primera. "CLEVR's approach has exceeded our expectations by setting a new standard in how we manage our promotions and forecast the promotional budget."

The CLEVR promotion management solution is at the heart of the commercial process. This cloud-based, low-code application built on Mendix has been refined over many years to become the industry standard, providing flexibility, rapid deployment, and extensive customization capabilities. This allows Primera to:

  • Digitize and automate the entire promotion lifecycle, from planning to execution.
  • Enhance efficiency and reduce the time needed to launch promotions.
  • Preparation to improve data integrity and analytics for better decision-making.
  • Foster real-time collaboration across marketing, sales, and supply chain teams.

Jeroen Hanekamp, CEO of CLEVR, noted, "Our mission is to empower retail companies like Primera to harness the full potential of their digital capabilities. We're delighted to see the tangible benefits our collaboration brings to Primera, and we're excited about the future of this partnership."

The implementation has already yielded significant results for Primera, improving promotion execution and enabling a data-driven approach to their marketing strategies. Primera is now better positioned to manage its marketing efforts across multiple channels efficiently, including digital and traditional advertising mediums.

“Our next step is to link the internal promotion process to the cash register. This broadens the scope, touches another department and creates even more efficiency.”, said Leonie Buitenhuis, Business Analyst at Primera.

[1] Based on check-out registrations

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