CLEVR Adds Two FinTech Heavyweights to Management Team

25 August 2021, last update 1 February 2024 2 min read
CLEVR adds fintech heavyweights to management team

The company that employs low-code and no-code software-development tools to help enterprises speed up digitalization, names former Aegon Bank and Mambu execs as new COO and marketing chief.

AMERSFOORT – August 25, 2021 – CLEVR, the company that helps enterprises accelerate their digital transitions through the enormous power of the Mendix low-code and no-code (LCNC) development solutions, today announced the appointment of former Aegon Bank executive Bianca Joustra as chief operating officer, and former Mambu marketing lead Jeroen Coenen as vice president of marketing.

By adding Joustra and Coenen, well respected and experienced veterans of the financial services sector, CLEVR beefs up its expertise in the category, one of the most vital to the company. CLEVR recently launched a sweeping expansion effort into new geographic regions and verticals that include financial services, retail, manufacturing, healthcare, logistics and the public sector.

“The appointment of Bianca and Jeroen are in line with CLEVR's commitment to accelerate the digital transformation of the financial services industry,” said Angelique Schouten, CEO CLEVR. “To truly make an impact within this sector, you need experience at incumbents, challengers and FinTech firms alike. That is exactly what Bianca and Jeroen bring to the table with Bianca’s experience at Aegon Bank and challenger bank KNAB and Jeroen's experience of scaling one of the fastest growing FinTech companies and unicorns, Mambu."

Joustra will oversee all of CLEVR’s professional services, including the project delivery and support operation. Before joining Aegon Bank/KNAB, Joustra worked 11 years at BNP Paribas Personal Finance as COO and Managing Director. There, she helped triple the company’s total mortgage portfolio and managed the creation of a new business line. No doubt, Joustra will bring an elite level of competitiveness to CLEVR, as she is a former elite athlete. She played several years for the Netherlands national korfball team.

“CLEVR is a leader with their Software with a Service business model and also has international reach,” Joustra said. “Angelique’s enthusiasm and excitement about CLEVR’s mission is also contagious. I immediately caught it from her. We both like to exceed expectations and give all our pursuits everything we have. I look forward to working with her and the rest of the CLEVR team.”

As a former HP, Microsoft, SAP and Salesforce marketing executive Coenen has plenty of international experience. He also helped build the marketing team at Berlin-based Mambu, which provides the platform banks use to build a modern banking or lending architecture. In his new marketing position at CLEVR, he will be responsible for expanding the marketing team, and will oversee growth hacking, product marketing, branding, design, and communications.

“I joined CLEVR after seeing their impressive customer lists, about 400, everyone from ING, Achmea, Rituals, Siemens Financial Services, Eneco to T-Systems – great companies,” Coenen said. “If they rely on CLEVR when it comes to accelerating their digital transformation, that says a lot about the strength and potential of the company. Also, I’ve competed against Angelique. I've always admired her enthusiasm, ideas and relentless determination. She’s a marketer pur sang, and I look forward to now working side by side with her. I've worked for a lot of companies, enterprise companies, mid-sized, startups, but this is a unique challenge.”


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CLEVR CLEVR, a globally recognized provider of low code, Product Lifecycle Management (PLM), and Manufacturing Operations Management/Manufacturing Execution Systems (MOM/MES) software solutions, specializes in enabling organizations to unlock their full potential through digital transformation. By combining cutting-edge technology with industry expertise and a customer-centric approach, CLEVR delivers comprehensive software solutions that drive innovation, accelerate growth, and provide organizations with a competitive edge in the rapidly evolving digital landscape.

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