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CLEVR acquires ET Advisory to expand its European offering within the Siemens ecosystem
Amsterdam 6/02/2026 — CLEVR today announces the acquisition of ET Advisory, a Sweden‑based specialist in Product Cost Management and cost‑driven sustainability. With offices in the Netherlands, Germany, Finland, Norway, Sweden and Lithuania, CLEVR continues to build its European footprint, strengthening its position in the Nordic market, and accelerating its ambition to become a leading digital transformation partner within the Siemens ecosystem.
As a recognized Siemens Smart Specialist Partner, ET Advisory brings deep expertise in product cost management, target costing, should‑costing, and the integration of cost and CO₂ metrics early in the product lifecycle. Combined with CLEVR’s strong portfolio in PLM, MOM, CAD, low‑code, enterprise integration and AI, customers will now be able to influence design and sourcing decisions before costs are locked in.
“Digital transformation only delivers value when it helps customers make better decisions,” says Tim Claes, CEO of CLEVR. “With the acquisition of ET Advisory, we embed economic and sustainability insights more deeply into the digital backbone of the product lifecycle, providing our customers with the insights they need to make confident, value‑driven decisions.”
With this partnership, CLEVR becomes a strategic decision enabler, directly responding to the pressures companies face in today’s market. By connecting technology with cost and sustainability metrics, organizations gain earlier control over spending, achieve more predictable margins, and make sustainability choices grounded in measurable business logic.
"CLEVR’s proven implementation record of the Siemens portfolio, including Teamcenter, NX, and Opcenter, can now extend into commercial simulation and verification through product costing solutions," says Magnus Normann, CRO at CLEVR. "Combined with our leading low‑code capabilities, this ensures an even stronger fit with our customers’ overall digitalization strategies.”
For customers, this translates into tangible benefits across the product lifecycle:\
- Stronger customer value — cost, sustainability and digital transformation are now addressed together.
- Better decisions, earlier — cost and CO₂ insights influence design and sourcing before decisions are locked in.
- More predictable outcomes — target costing and should-costing reduce late-stage surprises.
- European scale, local presence — deep Nordic roots with the ability to scale across Europe.
“We chose to join CLEVR because of their strong and long‑standing position as a Siemens PLM partner in the Nordic market,” says Tony Bergström, owner of ET Advisory. “Becoming part of CLEVR allows us to strengthen our financial foundation and significantly increase the impact we can deliver to our customers.” For ET Advisory, joining CLEVR provides the scale, delivery capacity, and implementation depth needed to extend their proven approach beyond specialist engagements, and across Europe.
“What attracted us to ET Advisory is not only their specialist knowledge, but their mindset,” Claes concludes. “They share our belief that successful transformation is about people, collaboration, and long‑term partnerships. Together, we are better positioned to support our customers’ ambitions in the Nordics and across Europe.”
This acquisition represents a clear milestone in CLEVR’s long-term growth plan to help industrial organizations move beyond tool implementation, while strengthens its presence in the Nordics, a strategically important region within the Siemens PLM market.
As part of this strategy, CLEVR intends to continue exploring selective mergers and acquisitions within the Siemens ecosystem with the aim to partner with specialist firms that complement its industrial expertise, share its collaborative mindset, and contribute to long-term value creation for customers across Europe.
About CLEVR
CLEVR is a European digital transformation partner specializing in industrial and enterprise platforms. With deep expertise across PLM, MOM, CAD, low‑code, enterprise integration and AI, CLEVR helps organizations translate technology investments into measurable business value.
About ET Advisory
ET Advisory is a Sweden‑based consultancy specializing in Product Cost Management and cost‑driven sustainability. As a Siemens Smart Specialist Partner, ET Advisory supports industrial organizations in embedding cost and CO₂ transparency into early product decisions.

CLEVR Strengthens Its Security Leadership with NIS2
At CLEVR, safeguarding digital ecosystems is not just part of our process. It’s part of our identity.
Security is one of our core pillars and a testament to our dedication to protecting our customers, partners, and stakeholders through vigilance, transparency, and continuous improvement.
In addition to our long-standing ISO 27001 certification, CLEVR is proud to announce that we are now NIS2 compliant, a milestone that underlines our ongoing investment in secure operations, regulatory alignment, and responsible innovation.
But what does this dual recognition mean for the organizations that choose to partner with CLEVR, and how does it impact our existing clients?
Understanding NIS2 and Its Impact on European Businesses
The NIS2 Directive (EU 2022/2555) is the European Union’s latest cybersecurity framework designed to strengthen resilience and protect critical infrastructure across 18 key sectors. It sets new expectations for governance, risk management, and supply chain oversight, introducing stricter requirements for data protection, accountability, and incident reporting.
Together, with our ISO 27001 certification, these two recognitions reinforce CLEVR’s position as a trusted, security-first technology partner, whose operational integrity is fully aligned with European and global best practices.
For companies that choose to partner with us, and for our existing clients, this means enhanced assurance that every CLEVR solution, platform, and service is designed, delivered, and maintained to the highest possible standards of protection and compliance:
- Simplified audit readiness – Our frameworks streamline your own regulatory checks and compliance reporting.
- Reduced operational vulnerabilities – Stronger protection measures minimize the risk of cyber incidents and downtime.
- Enhanced credibility – Partnering with a recognized, certified provider strengthens your reputation for reliability and trust.
- Future readiness – As standards evolve, CLEVR ensures that your digital transformation journey remains secure and compliant.
- Transparent collaboration – We foster open dialogue to support proactive risk management and continuous improvement.
By partnering with CLEVR, you gain confidence that your transformation is built on a secure, reliable, and future-proof foundation.
CLEVR’s Ongoing Commitment to Data Protection and Governance
Cyber resilience is a shared responsibility, one that we embrace every day. For this reason, we maintain our recognitions not as static achievements but as living standards that drive operational excellence and trust.
That means, we continuously invest in evolving our frameworks to anticipate new risks and regulatory developments, embedding secure-by-design principles across all teams and projects. Our proactive approach includes:
- Conducting regular risk and vulnerability assessments to adapt to changing threats.
- Upholding clear governance and accountability, ensuring readiness and transparency across all levels.
- Requiring all partners and suppliers to align with CLEVR’s rigorous data protection standards.
- Embedding cybersecurity awareness and compliance into daily decision-making and culture.
These practices ensure that CLEVR continues to meet and exceed the highest benchmarks in information protection and corporate governance, reinforcing the confidence of our clients and partners.
Partner with CLEVR: A Benchmark for Trust and Security
Becoming NIS2 compliant marks a significant milestone in our ongoing commitment to cybersecurity, reliability, and regulatory excellence. It reinforces our long-term strategic focus on security resilience, and highlights the collective effort of our teams, who are constantly striving to stay aligned with the latest cybersecurity directives and evolving industry frameworks.
With CLEVR, you can rest assured that your organization is supported by a partner fully dedicated to excellence in both compliance and security, fostering lasting trust, resilience, and confidence in every collaboration.
Partner with CLEVR or contact us to learn how our approach to security can strengthen yours.
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</div>About the NIS2 Directive
The NIS2 Directive establishes a unified cybersecurity framework across the EU, building upon the original NIS1 legislation of 2016. It expands to cover critical sectors including digital infrastructure, manufacturing, public administration, and more, introducing robust expectations for supply chain security and risk management.
Member States are required to implement NIS2 by October 2024, mandating strong cyber resilience practices, detailed incident reporting, and executive-level accountability, while cooperation is strengthened through CSIRTs and the EU-CyCLONe network to ensure coordinated responses to large-scale cyber incidents.
By achieving NIS2 compliance, CLEVR demonstrates its leadership in advancing secure, compliant, and responsible innovation across Europe.

PREMIUM INC. Selects CLEVR to implement Mendix Digital Lifecycle Management to connect their ecosystem
CLEVR is delighted to announce that PREMIUM INC. a Dutch house of athleisure-wear brands has selected and implemented the Mendix Digital Lifecycle Management for Fashion & Retail solution to help support its expansion. The entrepreneurial culture and passion for quality are core values for driving growth at PREMIUM INC. “We are ready to leave the excel sheets behind and take a step ahead towards clear overviews, better insights into our sustainability, sharing information among departments and shortened communication lines.” PREMIUM INC’s Buyer Footwear & Product Manager, Jeanette Berends comments.
Built on Mendix’s leading low-code application platform, DLM for Fashion & Retail is a flexible, short-time-to-value solution that allows collaboration between a brand or retailer and their vendors. CLEVR, a platinum-level Siemens solutions partner and leading Mendix partner, rapidly implemented the low-code solution at PREMIUM INC.
As PREMIUM INC. continues to grow, the necessity for a composable cloud native product lifecycle management solution became increasingly apparent. Jeanette Berends: “We tested multiple technologies, this one stood out with its many possibilities, no limitations and user-friendliness.”
Future-proofing PREMIUM INC.
The Mendix DLM for Fashion & Retail solution provides flexibility and scalability required for the fashion and retail industry. With this implementation, PREMIUM INC. now enjoys a solution that is tailored to their specific business processes, built to scale, and nurtures continuous product and process innovation. Fundamental agility ensures that CLEVR can respond rapidly to PREMIUM INC's evolving needs. Jeanette Berends: “We are glad to be working with CLEVR. There is a team ready to support when needed. We collaborate closely and they come up with solutions we could not come up with.”
As the partnership unfolds, CLEVR looks forward to being an integral part of PREMIUM INC's journey, supporting its growth, and contributing to its ongoing success. Fostering lasting partnerships is at the core of CLEVR's ethos, and this endeavor marks the beginning of what promises to be a robust and enduring collaboration.

The CLEVR Way to Change: CEO Jeroen Hanekamp Discusses Diversity, Inclusion, and Innovation
In today's interview, we have the privilege of hosting Jeroen Hanekamp, the CEO of CLEVR, a leading company in the world of digital transformation. Known for his dynamic leadership, Jeroen has been instrumental in shaping CLEVR's culture and strategy, with diversity and inclusion at the forefront. As in this month we commemorate International Women's Day, Jeroen shares his insights on the importance of gender equality, the strides made so far, and the challenges that lie ahead. He also highlights how diversity and inclusion are not just moral imperatives but strategic advantages that drive innovation and problem-solving within CLEVR.
This conversation is a testament to CLEVR's commitment to fostering an environment where everyone is valued and celebrated. Let's dive in and learn how we can all be more CLEVR in our pursuit of a diverse, equitable, and inclusive world.
A warm welcome to Jeroen Hanekamp. We're happy to have you with us today as we delve into an issue that is pivotal for our times – diversity and inclusion. Let's begin on a personal note. Your eldest daughter aspires to be a doctor, a profession that has seen a significant shift in gender balance in the Netherlands. How does this influence your stance on equality?
Jeroen Hanekamp: It's truly a source of inspiration to observe the strides we've made since the time Aletta Jacobs shattered stereotypes to become the first woman to acquire a medical degree in the Netherlands, almost a century and a half ago. Despite formidable opposition, she blazed a trail for future generations, demonstrating the power of resilience and determination.
Seeing the progress we've made since then is truly inspiring. It strengthens my belief that change is possible, even in the face of great adversity. But it's also a reminder that progress doesn't come easy. It requires continuous effort, courage, and commitment. This belief strongly influences my stance on equality. We have made substantial strides, but there's still more ground to cover. And this isn't just about my daughter or women aspiring to be doctors; it's about everyone, regardless of their gender, having equal opportunities to pursue their dreams.
Aletta Jacobs also campaigned for women's right to vote. It seems that today, we still need people pushing for inclusivity, equity and diversity. What are your thoughts on this?
Jeroen Hanekamp: It's unfortunate, but true, that these issues don't confine themselves to countries with more restrictive laws or traditional societies. They're prevalent even in Western countries, often perceived as progressive. Consider the gender pay gap, for instance. Despite advancements, women in many parts of the world, including Western nations, continue to earn less than their male counterparts for performing the same work. This is a clear indication of systemic inequality that we have yet to fully dismantle.
And then there's the issue of gender-based violence, a violation of human rights that affects millions of women and girls worldwide. It persists in every corner of the globe, crossing cultural, social, and economic boundaries. This is a stark reminder that our societies still have deeply ingrained prejudices and biases that we need to confront and address.
So yes, we need individuals who will stand up against injustices, challenge the status quo, and pave the way for a more equitable society, much like Aletta Jacobs did all those years ago. These issues are too important to be sidelined, and it's incumbent upon each one of us to do our part in driving change.
Let's bring this closer to home - CLEVR. Can you share your reflections on diversity and inclusion within your company?

Jeroen Hanekamp: At CLEVR, our commitment to diversity and inclusion is not just about checking boxes or meeting standards. It's an integral part of our identity and strategic vision. We believe that every individual brings a unique perspective and set of skills to the table, and it's this diversity that fuels innovation and drives us forward in the dynamic landscape of digital transformation.
Diversity for us isn't limited to gender—it encompasses a broad spectrum of characteristics like age, religion, disability, educational background, and socio-economic status. We strive to create an environment where everyone feels valued and respected for who they are and what they bring to the team.
Inclusion, on the other hand, is about ensuring that these diverse voices are heard and have equal opportunities to contribute and thrive. It's about creating a sense of belonging, where everyone can fully participate in our company's life and decision-making processes.
But let me also acknowledge that as much as we strive for diversity and inclusion, it's a journey, not a destination. We're proud of the strides we've made, but we also recognize that there's always room for improvement. We continuously challenge ourselves to learn, grow, and do better in fostering a truly inclusive workplace.
Could you explain more about why diversity and inclusion are so crucial in your industry?
Jeroen Hanekamp: Certainly. In the rapidly evolving field of digital transformation, diversity and inclusion serve as catalysts for innovation. A diverse team brings a multitude of perspectives to the table, fostering creativity and unique problem-solving approaches.
Understanding our diverse client base is another critical aspect. By mirroring this diversity within our team, we can better anticipate their needs and challenges.
Moreover, an inclusive culture attracts top talent, promotes continuous learning, and enhances adaptability—a crucial trait in our fast-paced industry.
In essence, diversity and inclusion are not just ethically right; they're also business imperatives that drive innovation, client satisfaction, and competitiveness.
Interviewer: Thank you, Jeroen. Throughout our conversation, it's become evident that diversity and inclusion are not merely on-trend topics at CLEVR. They form the essence of your company's culture and contribute to its success and growth.
Jeroen Hanekamp: Indeed, our commitment to diversity goes beyond moral or ethical considerations—it's a strategic advantage that enhances our resilience and adaptability in the dynamic digital transformation space. It is allowing us to anticipate changes, respond rapidly, and maintain a competitive edge.
We believe that our strength lies in our diversity and expertise. By embracing different perspectives, experiences, and skills, we enhance our collective intelligence and creativity. This inclusive environment empowers us to come up with innovative solutions and make a significant impact for our customers.
As we wrap up this conversation, Jeroen, what final thoughts would you like to leave us with?
Jeroen Hanekamp: I invite you all to envision a world of gender equality—a world devoid of bias, stereotypes, and discrimination. At CLEVR, we strive to not only imagine this world but actively work towards creating it. We aim to inspire inclusion, support change, and embody the spirit of being CLEVR in our approach.
Let's remember that the journey towards a more inclusive world isn't confined to a single day, it's a daily commitment. Let's continue to push for change and Build Tomorrow Together.
Thank you, Jeroen. We look forward to seeing how CLEVR continues to champion diversity and inclusion.

CLEVR signs contract to drive digital transformation
Amersfoort, 21st June 2023 — CLEVR, a leading provider of low code and PLM software solutions, is excited to announce a partnership with Kongsberg Maritime, a global technology leader in the maritime industry. The collaboration between CLEVR and Kongsberg Maritime aims to accelerate Kongsberg Maritime’s internal digital transformation journey.
This recent partnership showcases Kongsberg Maritime's trust in CLEVR's expertise and advanced software solutions. CLEVR will support the company to further develop a key internal tool for digital workflows. Implementing a comprehensive digitalization roadmap will be a key part of the deliveries from CLEVR. Over the next years, CLEVR will provide its services to support Kongsberg Maritime in the digital transformation of their internal workflow and processes.
As a strategic partner of Kongsberg Maritime, CLEVR will contribute its deep industry knowledge and technical expertise to further realize Kongsberg Maritime’s digitalization roadmap. Leveraging their extensive experience in PLM software solutions, CLEVR provide valuable insights, guidance, and best practices to develop our customer’s operations.
Magnus Normann, CRO at CLEVR, expressed excitement about the partnership, stating, "Kongsberg Maritime's decision to partner with CLEVR is a testament to our commitment to delivering exceptional value and becoming a true strategic partner to our customers. We look forward to embarking on this transformative journey together, empowering Kongsberg Maritime with our state-of-the-art software solutions and strategic counsel."
By harnessing PLM software solutions, Kongsberg Maritime will unlock new levels of operational efficiency, streamline processes, and enhance collaboration across their entire value chain.

Competera and CLEVR partner AI pricing and promotion
Competera, the industry leading provider of AI-powered pricing optimization solutions, is thrilled to announce its latest partnership with CLEVR, a technology solutions provider that helps clients drive value through the deployment of innovative software. This new collaboration brings together two industry leaders with decades of experience in their respective fields to offer retailers and brands a complete pricing and promotion solution.
With over 500 customers, including industry giants such as Siemens, Continental, Rituals, and ING, CLEVR has built a reputation for excellence in product lifecycle management (PLM) and low-code software solutions. Their team of more than 250 low-code and PLM experts, located across Europe, provide top-notch services, tooling, and training to businesses across a range of sectors.
Competera's AI-powered pricing platform has revolutionized the retail industry by enabling retailers and brands to set and maintain optimal price positions through AI-generated recommendations. By analyzing billions of possible price combinations and factoring in 20+ pricing and non-pricing factors, the platform's deep learning algorithms help clients minimize financial losses while increasing customer trust.
Through this new referral partnership, Competera will partner with CLEVR helping customers seeking assistance with promotional management, as well as offering customers deeper analytics for pricing or promotions requiring them. This partnership will enable clients to access a comprehensive pricing and promotion solution, offering unparalleled value and driving business success.
"We are excited to partner with CLEVR to offer our clients a complete pricing and promotion solution," said Alex Galkin, founder and CEO of Competera. "By combining our expertise in AI-powered pricing with CLEVR’s experience in product lifecycle management and low-code software solutions, we are confident that we can help businesses across all retail industries and markets achieve their goals."
“By completing our low-code and product lifecycle management expertise with the unparalleled AI-powered pricing platform from Competera, we will offer retailers and brands the most comprehensive pricing and promotion capabilities in the market—a unique proposition in times where innovation plays a differentiating role”, complemented Jeroen Hanekamp, CEO of CLEVR.
With this new partnership, Competera and CLEVR are poised to revolutionize the retail industry and drive lasting value for their clients.




















