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PREMIUM INC. Selects CLEVR to implement Mendix Digital Lifecycle Management to connect their ecosystem
CLEVR is delighted to announce that PREMIUM INC. a Dutch house of athleisure-wear brands has selected and implemented the Mendix Digital Lifecycle Management for Fashion & Retail solution to help support its expansion. The entrepreneurial culture and passion for quality are core values for driving growth at PREMIUM INC. “We are ready to leave the excel sheets behind and take a step ahead towards clear overviews, better insights into our sustainability, sharing information among departments and shortened communication lines.” PREMIUM INC’s Buyer Footwear & Product Manager, Jeanette Berends comments.
Built on Mendix’s leading low-code application platform, DLM for Fashion & Retail is a flexible, short-time-to-value solution that allows collaboration between a brand or retailer and their vendors. CLEVR, a platinum-level Siemens solutions partner and leading Mendix partner, rapidly implemented the low-code solution at PREMIUM INC.
As PREMIUM INC. continues to grow, the necessity for a composable cloud native product lifecycle management solution became increasingly apparent. Jeanette Berends: “We tested multiple technologies, this one stood out with its many possibilities, no limitations and user-friendliness.”
Future-proofing PREMIUM INC.
The Mendix DLM for Fashion & Retail solution provides flexibility and scalability required for the fashion and retail industry. With this implementation, PREMIUM INC. now enjoys a solution that is tailored to their specific business processes, built to scale, and nurtures continuous product and process innovation. Fundamental agility ensures that CLEVR can respond rapidly to PREMIUM INC's evolving needs. Jeanette Berends: “We are glad to be working with CLEVR. There is a team ready to support when needed. We collaborate closely and they come up with solutions we could not come up with.”
As the partnership unfolds, CLEVR looks forward to being an integral part of PREMIUM INC's journey, supporting its growth, and contributing to its ongoing success. Fostering lasting partnerships is at the core of CLEVR's ethos, and this endeavor marks the beginning of what promises to be a robust and enduring collaboration.

The CLEVR Way to Change: CEO Jeroen Hanekamp Discusses Diversity, Inclusion, and Innovation
In today's interview, we have the privilege of hosting Jeroen Hanekamp, the CEO of CLEVR, a leading company in the world of digital transformation. Known for his dynamic leadership, Jeroen has been instrumental in shaping CLEVR's culture and strategy, with diversity and inclusion at the forefront. As in this month we commemorate International Women's Day, Jeroen shares his insights on the importance of gender equality, the strides made so far, and the challenges that lie ahead. He also highlights how diversity and inclusion are not just moral imperatives but strategic advantages that drive innovation and problem-solving within CLEVR.
This conversation is a testament to CLEVR's commitment to fostering an environment where everyone is valued and celebrated. Let's dive in and learn how we can all be more CLEVR in our pursuit of a diverse, equitable, and inclusive world.
A warm welcome to Jeroen Hanekamp. We're happy to have you with us today as we delve into an issue that is pivotal for our times – diversity and inclusion. Let's begin on a personal note. Your eldest daughter aspires to be a doctor, a profession that has seen a significant shift in gender balance in the Netherlands. How does this influence your stance on equality?
Jeroen Hanekamp: It's truly a source of inspiration to observe the strides we've made since the time Aletta Jacobs shattered stereotypes to become the first woman to acquire a medical degree in the Netherlands, almost a century and a half ago. Despite formidable opposition, she blazed a trail for future generations, demonstrating the power of resilience and determination.
Seeing the progress we've made since then is truly inspiring. It strengthens my belief that change is possible, even in the face of great adversity. But it's also a reminder that progress doesn't come easy. It requires continuous effort, courage, and commitment. This belief strongly influences my stance on equality. We have made substantial strides, but there's still more ground to cover. And this isn't just about my daughter or women aspiring to be doctors; it's about everyone, regardless of their gender, having equal opportunities to pursue their dreams.
Aletta Jacobs also campaigned for women's right to vote. It seems that today, we still need people pushing for inclusivity, equity and diversity. What are your thoughts on this?
Jeroen Hanekamp: It's unfortunate, but true, that these issues don't confine themselves to countries with more restrictive laws or traditional societies. They're prevalent even in Western countries, often perceived as progressive. Consider the gender pay gap, for instance. Despite advancements, women in many parts of the world, including Western nations, continue to earn less than their male counterparts for performing the same work. This is a clear indication of systemic inequality that we have yet to fully dismantle.
And then there's the issue of gender-based violence, a violation of human rights that affects millions of women and girls worldwide. It persists in every corner of the globe, crossing cultural, social, and economic boundaries. This is a stark reminder that our societies still have deeply ingrained prejudices and biases that we need to confront and address.
So yes, we need individuals who will stand up against injustices, challenge the status quo, and pave the way for a more equitable society, much like Aletta Jacobs did all those years ago. These issues are too important to be sidelined, and it's incumbent upon each one of us to do our part in driving change.
Let's bring this closer to home - CLEVR. Can you share your reflections on diversity and inclusion within your company?

Jeroen Hanekamp: At CLEVR, our commitment to diversity and inclusion is not just about checking boxes or meeting standards. It's an integral part of our identity and strategic vision. We believe that every individual brings a unique perspective and set of skills to the table, and it's this diversity that fuels innovation and drives us forward in the dynamic landscape of digital transformation.
Diversity for us isn't limited to gender—it encompasses a broad spectrum of characteristics like age, religion, disability, educational background, and socio-economic status. We strive to create an environment where everyone feels valued and respected for who they are and what they bring to the team.
Inclusion, on the other hand, is about ensuring that these diverse voices are heard and have equal opportunities to contribute and thrive. It's about creating a sense of belonging, where everyone can fully participate in our company's life and decision-making processes.
But let me also acknowledge that as much as we strive for diversity and inclusion, it's a journey, not a destination. We're proud of the strides we've made, but we also recognize that there's always room for improvement. We continuously challenge ourselves to learn, grow, and do better in fostering a truly inclusive workplace.
Could you explain more about why diversity and inclusion are so crucial in your industry?
Jeroen Hanekamp: Certainly. In the rapidly evolving field of digital transformation, diversity and inclusion serve as catalysts for innovation. A diverse team brings a multitude of perspectives to the table, fostering creativity and unique problem-solving approaches.
Understanding our diverse client base is another critical aspect. By mirroring this diversity within our team, we can better anticipate their needs and challenges.
Moreover, an inclusive culture attracts top talent, promotes continuous learning, and enhances adaptability—a crucial trait in our fast-paced industry.
In essence, diversity and inclusion are not just ethically right; they're also business imperatives that drive innovation, client satisfaction, and competitiveness.
Interviewer: Thank you, Jeroen. Throughout our conversation, it's become evident that diversity and inclusion are not merely on-trend topics at CLEVR. They form the essence of your company's culture and contribute to its success and growth.
Jeroen Hanekamp: Indeed, our commitment to diversity goes beyond moral or ethical considerations—it's a strategic advantage that enhances our resilience and adaptability in the dynamic digital transformation space. It is allowing us to anticipate changes, respond rapidly, and maintain a competitive edge.
We believe that our strength lies in our diversity and expertise. By embracing different perspectives, experiences, and skills, we enhance our collective intelligence and creativity. This inclusive environment empowers us to come up with innovative solutions and make a significant impact for our customers.
As we wrap up this conversation, Jeroen, what final thoughts would you like to leave us with?
Jeroen Hanekamp: I invite you all to envision a world of gender equality—a world devoid of bias, stereotypes, and discrimination. At CLEVR, we strive to not only imagine this world but actively work towards creating it. We aim to inspire inclusion, support change, and embody the spirit of being CLEVR in our approach.
Let's remember that the journey towards a more inclusive world isn't confined to a single day, it's a daily commitment. Let's continue to push for change and Build Tomorrow Together.
Thank you, Jeroen. We look forward to seeing how CLEVR continues to champion diversity and inclusion.

CLEVR signs contract to drive digital transformation
Amersfoort, 21st June 2023 — CLEVR, a leading provider of low code and PLM software solutions, is excited to announce a partnership with Kongsberg Maritime, a global technology leader in the maritime industry. The collaboration between CLEVR and Kongsberg Maritime aims to accelerate Kongsberg Maritime’s internal digital transformation journey.
This recent partnership showcases Kongsberg Maritime's trust in CLEVR's expertise and advanced software solutions. CLEVR will support the company to further develop a key internal tool for digital workflows. Implementing a comprehensive digitalization roadmap will be a key part of the deliveries from CLEVR. Over the next years, CLEVR will provide its services to support Kongsberg Maritime in the digital transformation of their internal workflow and processes.
As a strategic partner of Kongsberg Maritime, CLEVR will contribute its deep industry knowledge and technical expertise to further realize Kongsberg Maritime’s digitalization roadmap. Leveraging their extensive experience in PLM software solutions, CLEVR provide valuable insights, guidance, and best practices to develop our customer’s operations.
Magnus Normann, CRO at CLEVR, expressed excitement about the partnership, stating, "Kongsberg Maritime's decision to partner with CLEVR is a testament to our commitment to delivering exceptional value and becoming a true strategic partner to our customers. We look forward to embarking on this transformative journey together, empowering Kongsberg Maritime with our state-of-the-art software solutions and strategic counsel."
By harnessing PLM software solutions, Kongsberg Maritime will unlock new levels of operational efficiency, streamline processes, and enhance collaboration across their entire value chain.

Competera and CLEVR partner AI pricing and promotion
Competera, the industry leading provider of AI-powered pricing optimization solutions, is thrilled to announce its latest partnership with CLEVR, a technology solutions provider that helps clients drive value through the deployment of innovative software. This new collaboration brings together two industry leaders with decades of experience in their respective fields to offer retailers and brands a complete pricing and promotion solution.
With over 500 customers, including industry giants such as Siemens, Continental, Rituals, and ING, CLEVR has built a reputation for excellence in product lifecycle management (PLM) and low-code software solutions. Their team of more than 250 low-code and PLM experts, located across Europe, provide top-notch services, tooling, and training to businesses across a range of sectors.
Competera's AI-powered pricing platform has revolutionized the retail industry by enabling retailers and brands to set and maintain optimal price positions through AI-generated recommendations. By analyzing billions of possible price combinations and factoring in 20+ pricing and non-pricing factors, the platform's deep learning algorithms help clients minimize financial losses while increasing customer trust.
Through this new referral partnership, Competera will partner with CLEVR helping customers seeking assistance with promotional management, as well as offering customers deeper analytics for pricing or promotions requiring them. This partnership will enable clients to access a comprehensive pricing and promotion solution, offering unparalleled value and driving business success.
"We are excited to partner with CLEVR to offer our clients a complete pricing and promotion solution," said Alex Galkin, founder and CEO of Competera. "By combining our expertise in AI-powered pricing with CLEVR’s experience in product lifecycle management and low-code software solutions, we are confident that we can help businesses across all retail industries and markets achieve their goals."
“By completing our low-code and product lifecycle management expertise with the unparalleled AI-powered pricing platform from Competera, we will offer retailers and brands the most comprehensive pricing and promotion capabilities in the market—a unique proposition in times where innovation plays a differentiating role”, complemented Jeroen Hanekamp, CEO of CLEVR.
With this new partnership, Competera and CLEVR are poised to revolutionize the retail industry and drive lasting value for their clients.

Festo and CLEVR: Initiative to Revolutionize Industrial Automation
Amsterdam, Esslingen, March 8, 2023— Industry leaders Festo and CLEVR have announced the release of CLEVRAssist, a groundbreaking new AI-based solution that is set to transform the field of industrial automation. The new technology will enable machines to learn and adapt to their environments, offering a range of benefits to manufacturers, including increased productivity, reduced downtime, and improved safety.
The Future of Industrial Automation
CLEVRAssist is the result of a joint research project resulting from the collaboration with the Festo Learning Center - the education and training institute of Germany's leading international automation technology company - and the German Research Centre for Artificial Intelligence (DFKI). Together, the three partners have developed a prototype industrial assistance workstation that enables true interactive and situational learning: Festo designed the semi-automated assembly workstation with all the necessary automation components, while DFKI developed the sensor technology as well as the AI-based analysis of human movement data.
Intelligent and adaptive qualification concepts from Festo
Festo Learning Center is an important qualification partner for the industry and has developed a prototype industrial assistance workstation that provides instruction and guides users through each step of the partially automated process. In this prototype industrial workstation, data generated in the work situation is collected by the automation components and the system recognises, for example, whether a certain part of the appropriate length has been installed, or whether a torque wrench has been used correctly. Klaus Herrmann, Head of Research at the Festo Learning Center, emphasises that the new generation of assistance and learning systems needs to be context-sensitive, intelligent, and adaptive to support workers to gain the more advanced qualifications they need.
Real-time activity tracking and process mining with AI from DFKI
DFKI has addressed the challenge of deploying artificial intelligence (AI) to identify and analyse movement patterns based on the sensor-based human movements captured at the assistance workstation. DFKI developed an AI component that collects position data from sensor points on the wrists, elbows, and/or torso in a real-time activity tracking mode and performs process mining based on neural networks. The AI generates personalised recommendations for action that are tailored to the human user in the form of context-sensitive and personalised recommendations for the next work step.
Software in control: CLEVR's low-code application
The CLEVRAssist app brings together all the data flows and manages communication with the user. It operates at three main levels to achieve this: the cloud-based Mendix platform, IoT interface to collect all the data from the workstation's peripheral devices, and digital mapping of data in its processes. The CLEVR application handles communication and interaction with the learning human at the assistance workstation in accordance with didactic best practices and dynamically adapts the assistance to the personal needs of the user.
"We are excited to bring CLEVRAssist to market as the core of a new generation of digital assistance systems," said CLEVR’s CEO, Jeroen Hanekamp. "With CLEVRAssist, we are leveraging the latest technology in low-code software and automation, combined with AI-based analysis of movement data, to provide a unique solution that enables true interactive and situational learning."
In conclusion, CLEVRAssist is a game-changing technology that has the potential to revolutionize the field of industrial automation. By enabling machines to learn and adapt to their environments, the technology offers a range of benefits to manufacturers, including increased productivity, reduced downtime, and improved safety.
With the combined expertise of Festo and CLEVR, CLEVRAssist is poised to become the go-to solution for industrial automation in the years to come. To find out more about this collaboration, a case study has been put together by all the parties—it can be accessed here .

The future of fashion and retail with Mendix
A cloud-native product lifecycle management system developed by CLEVR, the fast-growing technology solutions company, is now on the SAP Store.
Building on a rich history serving brands such as Marlies Dekkers, Van Bommel, and the Amsterdam Fashion Institute. CLEVR combines deep fashion and retail industry knowledge with market-leading expertise in Mendix low-code to deliver a solution that accelerates the design to sales process. Mendix DLM for Fashion and Retail:
- Uses a digital twin to innovate and reduce physical sampling.
- Provides a single source of truth that aligns teams.
- Cuts time to market.

Low-code powers the future of fashion
Produced under an OEM deal, Mendix DLM for Fashion and Retail harnesses the flexibility of low-code to power the future of fashion. It integrates with your system landscape (e.g., SAP ERP) and allows you to connect silos, improving collaboration both internally and with suppliers. Modernizing the process from design to delivery.
With integrated 3D modelling, you can go straight to e-commerce with photo-realistic product images. Capture, mine, and reuse design and production data to make the products of tomorrow. And deliver them to consumers on the platforms of the future. With personalisation being a trend in retail and fashion, this keeps you at the cutting edge.
Jeroen Hanekamp, CLEVR CEO, said: “We are proud of the technical and commercial quality of the Mendix DLM for Fashion and Retail solution, this recognition by SAP underlines that.”

Hanekamp noted the close partnership between CLEVR and Mendix. This is based on decades of experience that allows CLEVR to leverage the Mendix platform’s strengths, to meet industry challenges now and in the future.
Available in more than 200 countries and territories, the SAP Store is the online marketplace where customers can find solutions from SAP and trusted partners. Providing real-time access to innovative solutions that can digitally transform your business.
CLEVR combines expertise in both standard software and low-code solutions. “Our customers are global leaders focused on delivering the products and services of tomorrow. CLEVR helps them build the future – by harnessing our software and industry expertise,” said Hanekamp.

CLEVR and Mendix will be showcasing the solution at retail’s big show, NRF, in New York in January 2023.