Amsterdam 6/02/2026 — CLEVR today announces the acquisition of ET Advisory, a Sweden‑based specialist in Product Cost Management and cost‑driven sustainability. With offices in the Netherlands, Germany, Finland, Norway, Sweden and Lithuania, CLEVR continues to build its European footprint, strengthening its position in the Nordic market, and accelerating its ambition to become a leading digital transformation partner within the Siemens ecosystem.
As a recognized Siemens Smart Specialist Partner, ET Advisory brings deep expertise in product cost management, target costing, should‑costing, and the integration of cost and CO₂ metrics early in the product lifecycle. Combined with CLEVR’s strong portfolio in PLM, MOM, CAD, low‑code, enterprise integration and AI, customers will now be able to influence design and sourcing decisions before costs are locked in.
“Digital transformation only delivers value when it helps customers make better decisions,” says Tim Claes, CEO of CLEVR. “With the acquisition of ET Advisory, we embed economic and sustainability insights more deeply into the digital backbone of the product lifecycle, providing our customers with the insights they need to make confident, value‑driven decisions.”
With this partnership, CLEVR becomes a strategic decision enabler, directly responding to the pressures companies face in today’s market. By connecting technology with cost and sustainability metrics, organizations gain earlier control over spending, achieve more predictable margins, and make sustainability choices grounded in measurable business logic.
"CLEVR’s proven implementation record of the Siemens portfolio, including Teamcenter, NX, and Opcenter, can now extend into commercial simulation and verification through product costing solutions," says Magnus Normann, CRO at CLEVR. "Combined with our leading low‑code capabilities, this ensures an even stronger fit with our customers’ overall digitalization strategies.”
For customers, this translates into tangible benefits across the product lifecycle:\
- Stronger customer value — cost, sustainability and digital transformation are now addressed together.
- Better decisions, earlier — cost and CO₂ insights influence design and sourcing before decisions are locked in.
- More predictable outcomes — target costing and should-costing reduce late-stage surprises.
- European scale, local presence — deep Nordic roots with the ability to scale across Europe.
“We chose to join CLEVR because of their strong and long‑standing position as a Siemens PLM partner in the Nordic market,” says Tony Bergström, owner of ET Advisory. “Becoming part of CLEVR allows us to strengthen our financial foundation and significantly increase the impact we can deliver to our customers.” For ET Advisory, joining CLEVR provides the scale, delivery capacity, and implementation depth needed to extend their proven approach beyond specialist engagements, and across Europe.
“What attracted us to ET Advisory is not only their specialist knowledge, but their mindset,” Claes concludes. “They share our belief that successful transformation is about people, collaboration, and long‑term partnerships. Together, we are better positioned to support our customers’ ambitions in the Nordics and across Europe.”
This acquisition represents a clear milestone in CLEVR’s long-term growth plan to help industrial organizations move beyond tool implementation, while strengthens its presence in the Nordics, a strategically important region within the Siemens PLM market.
As part of this strategy, CLEVR intends to continue exploring selective mergers and acquisitions within the Siemens ecosystem with the aim to partner with specialist firms that complement its industrial expertise, share its collaborative mindset, and contribute to long-term value creation for customers across Europe.
About CLEVR
CLEVR is a European digital transformation partner specializing in industrial and enterprise platforms. With deep expertise across PLM, MOM, CAD, low‑code, enterprise integration and AI, CLEVR helps organizations translate technology investments into measurable business value.
About ET Advisory
ET Advisory is a Sweden‑based consultancy specializing in Product Cost Management and cost‑driven sustainability. As a Siemens Smart Specialist Partner, ET Advisory supports industrial organizations in embedding cost and CO₂ transparency into early product decisions.
