Industry veteran hired as CFO at low-code and no-code solutions provider CLEVR

Industry veteran hired as CFO at low-code and no-code solutions provider CLEVR

28 April 2021, last update 28 April 2021 1 min read

Former EVBox, BlueCielo and AVG executive to drive buy & build strategy.

Amersfoort, April 28, 2021 – the supervisory board of directors of low-code and no-code  Software-with-a-Service provider CLEVR has appointed Rob Blasman (54) as its new Chief Financial Officer (CFO). The former EVBox, BlueCielo and AVG executive will join the recently appointed CEO, Angelique Schouten, to scale the business internationally and pursue a buy-and-build strategy. The appointment is effective as of July 1st 2021. 

Blasman has over 3 decades of experience in scaling software and technology businesses internationally through IPOs, funding and mergers and acquisitions. He most recently prepared EVBox for its IPO in the United States. Blasman started his career at Ernst & Young, after which he joined various software and technology companies incl. Baan / SSA Global / Infor, Torex, AVG Technologies, BlueCielo and lastly EVBox. Blasman brings extensive international experience having lived and worked in Chicago, the United States for four years, and in Prague, Czech Republic for another two years. 

On his appointment, Blasman said: “CLEVR has huge potential to grow. It provides a compelling suite of industry specific software solutions and unique expertise enabling our customers to operate smarter by automating and optimizing core business processes. And that is what I look for after having scaled other companies before.”

Angelique Schouten, CLEVR CEO: “Rob is a firm believer of our mission to be the global leader in low-code and no-code sector specific Software-with-a-Service solutions. I cannot wait for him to join and help accelerate our continued growth by building a great company and team. With his experience in scaling strong knowledge-based technology companies together with his ambition I am confident that we can successfully accelerate and execute such an expansion. Finding our CFO was a crucial step together with uniting the three companies Mansystems, FlowFabric and BlockBrains under one brand.”


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CLEVR CLEVR is a technology solutions company that helps clients deploy software strategically to create value. To do so, CLEVR leans on decades of experience and combines expertise in both standard product lifecycle management (PLM) and low-code software solutions. With main hubs in the Netherlands, Norway, and Germany, CLEVR’s growing team of 250+ people provide solutions, services, tooling, and training to over 400 customers, including Continental, ING, Siemens, Rituals, and Eneco. CLEVR is a platinum-level Siemens solutions partner and a leading Mendix partner.

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