Foryears, in-store promotions have been one of retail’s most reliable, andwell-established growth generators. They brought people into stores, movedproducts, and delivered quick results. The model worked, predictable,campaign-based, and centered on clear seasonal moments.
Butretail isn’t that simple anymore, especially after COVID-19 changedconsumer behaviour forever.
Promotions have become more complex andcustomers more unpredictable
Ithas never been easier to lose a loyal consumer than it is now.
Today,a single campaign might run across a retailer’s app, website, social channels,and stores, all while adapting to instant trends, stock levels, and customerdata. Shoppers expect consistency between what they see online and what theyfind on the shelf. They also expect personalization, relevance, and speed, andthey mean it.
Froma headquarters point of view, that’s a huge challenge. Managing promotions nowmeans connecting marketing, SMM, merchandising, pricing, and operations acrossdozens of systems, often with tools never designed for this level ofcomplexity.
Apromotion that changes online in minutes might take days to reflect in stores. Smalldata errors can turn into big execution problems and as e-commerce andomnichannel strategies expand, new pressures are emerging:
- Omnichannel alignment: Customers expect one consistent message and price everywhere. But coordinating that across systems is still harder than it should be.
- Dynamic pricing: AI and data-driven pricing are reshaping promotions, yet without integrated systems, it’s easy for HQ to lose oversight.
- Inventory and supply-chain agility: Promotions linked to local stock or regional demand reduce waste, but only if data flows freely across teams.
- Sustainability: More retailers are running campaigns around circularity or eco-friendly choices, adding another layer of coordination and tracking.
- Personalization at scale: Tailored offers work, but delivering them to millions of customers, in real time, is a logistical puzzle.
This is where IT-driven promotionmanagement earns its place
Byconnecting every stage of a campaign in one system, promotion automationeliminates manual work and fragmented tools. It gives retailers completevisibility and control, ensuring that offers reach the market faster and withgreater consistency.
Low-codetechnology and automation give retailers the power to adapt quickly, simplifyoperations, and scale without adding complexity. By using configurabletemplates and automated workflows, teams can launch, monitor, and adjustcampaigns in real time. This flexibility helps retailers stay responsive tomarket shifts, reduce manual effort, and focus on delivering impactful,data-driven customer experiences.
Thefuture of promotion management isn’t about doing more; it’s about doing itsmarter, connected, and aligned with how people actually shop today.
About CLEVR
CLEVRhelps retailers across the Benelux digitize their operational processes. With30 years of retail experience, we combine low-code technology (Mendix andSiemens) with deep sector expertise. Retailers such as Etos, Rituals, VanBommel, Marlies Dekkers, ANWB Retail, and HEMA use our solutions to work moreefficiently and create value faster.
Find out how CLEVR can drive impact for your business
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