Marlies Dekkers is a pioneering Dutch lingerie and swimwear designer. She launched her first collection of items under the fashion label Undressed in 1993, when it was recognised as a new approach to designing lingerie. The designer’s vision of "innerwear as outerwear" has since seen her brand win a string of global industry awards.
While Marlies Dekkers has hundreds of stores worldwide, its focus is on delivering an excellent customer experience online – which is where CLEVR came in.
Marlies Dekkers’ previous IT platform was not sufficiently sophisticated to match the brand’s growth ambitions. Problems with synchronisation caused issues in both the stock and returns processes and a lack of flexibility meant any changes to the B2B portal and B2C website were happening too slowly.
Marlies Dekkers wanted a system that could cope with the dynamic market it which it operates, enabling a faster time-to-market and the ability to speedily and easily connect new e-tail organisations to its IT environment. Overall, it wanted to get ahead of its competitors while increasing efficiency.
No-code and low-code specialist CLEVR designed a flexible, more automated system that provides a streamlined purchasing and sales process that’s easy for new partners to connect to.
Expert knowledge of the Mendix platform allowed CLEVR to make custom alterations specific to Marlies Dekkers’ needs.
“In a dynamic market like this, a flexible IT system is a strategic requirement. It was clear to us CLEVR were the right people to realise our growth ambitions. They understand not only our business, but also our business case”
Maarten van der Wilt, operations manager, Marlies Dekkers