Marlies Dekkers has changed the world of lingerie with her designs and approach. Marlies Dekkers focuses on the online channel for both B2B and consumers. And both in the Netherlands and abroad. A streamlined purchasing and sales process is essential to realize the growth ambitions. CLEVR discovered an etail platform to which new partners can easily connect.
An Interview with Maarten van der Wilt, Operations manager at Marlies Dekkers.
"It was clear to us: CLEVR is the appropriate party to realize our growth ambitions. New partners can easily connect to the new etail platform."
The ambitions of the lingerie brand transcend the possibilities offered by the existing IT environment. The B2B portal and the B2C website that supported purchasing and sales processes were insufficiently sufficient. For example, there were problems with synchronizations, causing hick-ups in the stock and returns process. This was the immediate reason for Marlies Dekkers to initiate the optimization. Besides, there was a need for more flexibility. “In a dynamic market like this, a flexible IT system is a requirement. We wanted a faster time-to-market for adjustments. It also serves a strategic purpose for us. We strive for the growth of our market position with the same size of the organization. Therefore, it is important to be able to connect new etail organizations to our environment quickly, " says Maarten van der Wilt, Operations manager at Marlies Dekkers.
We strive for the growth of our market position with the same size of the organization. Therefore, it is important to be able to connect new etail organizations to our environment quickly.
Marlies Dekkers decided to collaborate with CLEVR, a well-known figure for the lingerie brand. Maarten explains: “For further automation, the optimization of our processes and the correct use of technology is evident. Given our online focus, we can handle many things automatically. The CLEVR experts understand not only our business but also our business case. Moreover, they know how to get the most out of Mendix and, where necessary, enhance the functionality with customization. It was clear to us: CLEVR is the right party to realize our growth ambitions. ”
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